Color Theory

"Although it was her first presentation, Archer's talk was a huge success. It wasn't just the content - she clearly has a strong grasp on color theory. The slides were designed so cleverly!"

Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color.

Color is perception, so the skills of perception, empathy, art direction, persuasion all support building skills in understanding and utilizing color theory.

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Content Library: Color Theory
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