Market research is the process of gathering, analyzing and interpreting information. It can range from general information about a market; a product or service to be offered for sale in that market; information about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of a business's target market, or competitors a business may face.
Content Library: Market Research
There are so many useful skills you’ll develop while doing your research – from critical thinking and being able to evaluate your work and that of others, to time management skills. But the research world is rapidly changing, so what skills can you develop now to make you ready for the research future?
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