Copywriting

Sergio could weave gold from even the lamest client brief. his copywriting skills made everything clear and crisp, and he usually added a cheeky bit of humor into his work for good measure. It even became his calling card.

Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.

Aside from writing skills, copywriting benefits from empathy, listening, focus, and storytelling.

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Content Library: Copywriting
How to write text that sells, by David Ogilvy more_vert
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How to write text that sells, by David Ogilvyclose

Principles from the father of advertising

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    • Roy Peter Clark's Writing Tips more_vert
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    Roy Peter Clark has written or edited nearly 20 books about the craft of writing, including Writing Tools: 55 Essential Strategies for Every Writer, The Art of X-Ray Reading: How the Secrets of 25 Greats Works of Literature Will Improve Your Writing, and most recently, Murder Your Darlings: And Other Gentle Writing Advice from Aristotle to Zinsser.

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