Writing for Impact

Thiago's latest column got a ton of comments; he may not have realized it, but he knew how to write for impact.

Writing for impact involves written communication intended to instigate action or reaction from readers. It's often used in politics, advocacy and activism, but is also deployed in other areas such as marketing & advertising.

Storytelling, empathy, and persuasion are all key skills supporting writing for impact.

Content Library: Writing for Impact
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Roy Peter Clark has written or edited nearly 20 books about the craft of writing, including Writing Tools: 55 Essential Strategies for Every Writer, The Art of X-Ray Reading: How the Secrets of 25 Greats Works of Literature Will Improve Your Writing, and most recently, Murder Your Darlings: And Other Gentle Writing Advice from Aristotle to Zinsser.

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